What is your franchise concept doing in the Social Networking/Social Media atmosphere? If you aren’t connected, you certainly should be.In the last year, I have created this blog. I have also entered the world of LinkedIn (many franchisors and suppliers are in this network) and have connected to several other communities that are subsets of LinkedIn, pertaining to diversity, franchising, and certain cities of interest around the country.
I cannot count the number of new relationships that have been born out of the online and face-to-face communities that I have become involved with in the past year. It’s viral in a good sense and quantum in the results that it provides to me.
Best I can tell, Franchisors are not as connected as they should be. Just this past fall, at the Franchise Update Leadership Conference, I mentioned blogging during the CEO Summit and every head in the room turned my direction, curious as to why and what I was doing in that virtual universe.
Blogging, no doubt, has helped build the RetroTax brand in the virtual atmosphere. It also has established a cultural link to both me and my brand for those who have just been introduced to us. It helps us capture moments in time that would otherwise be lost. It allows us to broadcast our moves and news globally without relying on a third party (such as the media) for all distribution. It has allowed us to gain a competitive edge in the world of franchising, as well.
In the years to come, do I see social atmospheres as the future of franchise lead generation? Yes I have. Yes I do. Yes I will. These environments may never drive the kinds of number that portals or paid advertisements might, but from a quality perspective, they cannot be beat. What are you doing with Social Networking/Social Media outlets? I am curious to hear from you, and/or, share more with you about what works for me. Feel free to reach out to me via email at stan.friedman@retrotax.com or leave a comment on this blog. I will surely respond.
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