ATLFA Meets This Week: If In Atlanta, Don’t Miss It

I would like to personally invite all of the RetroFacts readers to the Atlanta Franchise Alliance’s May meeting, 5-7 p.m. tomorrow (Thursday, May 21, 2009) at the Paper Mill Grill, 305 Village Parkway, in Marietta, GA.

The meeting is a great networking event and an opportunity to connect with your franchise colleagues from Atlanta.

To understand the value of the ATLFA, one must first understand our growth, as throughout the last year it has been two-pronged. First and foremost, we continue seeing many first-timers at our networking events, which is always a great indicator of growth. Secondly, we are growing internally, with the addition of four new members of our board in 2009. They are: Nick Powills, CEO, No Limit Media Consulting, Rich Greenstein, Partner, DLA, Piper, Greg Cory, CEO, eMaximation and David Asarnow, President, CEO at CLIX Portrait Studios.

This week, without a doubt, the economy and its impact on our businesses and ability to obtain credit and financing for new and existing franchisees will be top-of-mind. That remains the hot topic everywhere.

Our topical meetings set the tone for great interactions. Anyone with an interest in keeping up to date on what’s going on around them in franchising should clear the calendar for tomorrow night. Whether you are a franchisee, franchisor or a supplier, this is where to connect with all of those on the cutting edge of the franchise business model locally.

Get the Most Out of Industry Meetings -- NETWORK

FRANCHISE UPDATE FALL LEADERSHIP CONFERENCE:
Pictured from left to right: Casey McEwen, Partner, FranSystems, Josh Greenbaum, student, Stan Friedman, Steve Greenbaum, CEO PostNet and Chairman, IFA

While attending franchise industry meetings, conventions, conferences, etc., my takeaways come from collecting information and experiences from the speakers. But there's more than that, much more. Beyond the speakers, the greatest value at these events comes from networking. Be it with a prospect for a franchise, a company executive that can benefit from our (RetroTax’s) services, someone that needs to meet me or someone that I need to meet... I cannot ever remember leaving an industry event without some golden nuggets... I'm talking about gems that make me richer for the experience, born out of networking.

In our down economy, franchise executives and partners are searching for better, more creative methods to grow their business – especially when attending industry events – and they're focusing more than ever, on building connectors, networks of shared information. Such was the case at the recent Franchise Update Fall Leadership Conference in Chicago. I know of no other industry or business conference where the franchising professionals in attendance are as caring and sharing as they are at this one, bar none.

The IFA Convention, in San Diego, will be the next big networking opportunity for the industry. By then America will have elected a new President and the economy will most certainly be in a different state than today (not necessarily better or worse, just different). It will be interesting to see what types of information franchisors, franchisees, and suppliers try to pull there. While the IFA Convention is the granddad, the largest of all franchise industry conferences, as with anything else, you'll get what you give at this event. Earlier this year I got to thinking about the upcoming IFA and said to myself, "Maybe this year I will go as a spectator, lighten my load and just enjoy the convention with fewer commitments than usual. Then I thought about it again – and said, nah.

IFA’s convention is loaded with incredible amounts of intellectual capital, crossing every conceivable discipline of franchising. Franchise development, operations, marketing, relationship building, legal updates, etc. There’s just so much opportunity to give, to get, and network. Whether you're attending for the first time, or for the 20^th, get focused on one or two issues that you deem to be amongst your highest priorities. Lock and load on those topics and drill down deeply with speakers, exhibitors and peers who are all there with you, at the same time, in the same place, for the same reason.

Don’t miss this opportunity to network and find business solutions. Then, fasten your seat belts and get set for the ride of your life in 2009.